• Bringing structure out of chaos, both in terms of teaching and my research, is a cornerstone of what I do as an academician. I encourage students to embrace the notion of inquiry as that is the foundation of learning. Having a sound base and structure allows us to think and be constructively creative.

    • Ph.D. in Marketing, University of Kentucky 
    • M.B.A. Ball State University 
    • B.S. in Management, Production Operations, Ball State University 
    • Scott R. Swanson and J. Charlene Davis (2009). "Delight and Disgust in the Performing Arts: A Critical Incidence Analysis." Published as an abstract in the 10th International Conference on Arts & Cultural Management Proceedings, Summer.
    • Davis, J. Charlene and Scott R. Swanson (2009). "The Importance of Being Earnest or Committed: Attribute Importance and Consumer Evaluations of the Live Arts Experience," The Journal of Nonprofit & Public Sector Marketing, 21 (1), pp. 56-79.
    • Swanson, Scott R., J. Charlene Davis, and Yushan Zhao (2008), "Art for Art's Sake? An Examination of Motives for Arts Performance Attendance." Nonprofit & Voluntary Sector Quarterly 37 (2), pp. 300-323.
    • Principles of Marketing 
    • Promotion Management
    • Active member of University of Kentucky and Ball State University Alumni Groups, Trinity University Associates, Ball State University Fellows
    • Information Literacy Committee co-director
    • Campus Publication board member
    • Gamma Chi Delta, faculty sponsor
    • Communication Management Minor Committee, chair
    • Alpha Kappa Psi, faculty sponsor
    • Spring Family Weekend, Student Showcase of Academic Talent, faculty sponsor
    • New faculty mentor
    • Past activities - Faculty Senate, Teaching and Learning Committee, Presidential Task Force on Greek Life
    • Team Trinity - First-year student move in, faculty participant
    • Business Student Panel, faculty moderator
    • Professional membership in Society for Marketing Advances (director of academic placement), Academy of Marketing Science, and American Marketing Association